Blyk reaches 200,000 members one year after its launch
Posted by rossfraser2020 on September 20, 2008
Blyk the free mobile network which offers its users free calls and texts in return for receiving adverts and promotions has managed to sign up twice the number of UK users it had originally set out to achieve last year.
The 200’000 members have said to have been achieved through word of mouth with around 6 out of 10 people joining because of a friends recommendation.
Blog author Timo Ahopelto, who is head of strategy at Blyk, said: “Blyk and attending analysts yesterday discussed a major question on the industry’s mind ‘when will mobile advertising take off’?
“In our view, the industry will need to shift its focue from mobile and technology to media solutions that meet brands’ communications goals while creating real value for the consumer.”
